Backed by industry bigwigs, including McDonald’s and Starbucks, the NextGen Cup Challenge encouraged innovators from all over the world to submit their unique solutions to the paper cup problem we all face.
One of the most commonly cited reasons to explain why we have so many single-use paper cups filling up landfills is that it’s difficult and expensive to recycle the cups due to the plastic coating that prevents the paper from getting soggy. Starbucks took it upon itself to prove that idea wrong.
One business that encapsulates red-blooded American capitalism is doubling down on its sustainability program “as part of our efforts to protect coffee from the adverse effects of climate change.”
Helping to eliminate waste with reusable stainless-steel straws
The Tare Shop is dedicated to reducing waste and has already saved more than 2,000 cups from ending up in landfills.
“Sustainable” can be a vague term. Find out exactly what customers respond to when it comes to environmental responsibility, and how to increase sales for doing so.
In addition to powering the global workforce, coffee farmers could start powering their own lights using what was once thought of as waste during the milling process.
Promote your responsibly sourced, very serious, Earth-protecting products—but be a little silly with it.
Talking sustainability with S&D Coffee & Tea in Medellin, Colombia.
The complicated variables facing the future of coffee quality.