About Fresh Cup

This is a coffee story: a farmer at origin, picking berries one-by-one from a lot destined to win a Cup of Excellence competition. And this is a coffee story: a roaster working hard to train a restaurant to brew right. So is this: a new café owner deciding if a pour-over bar is worth the labor costs.

And this is a tea story: a picker popping the first flush off a tea shrub older than her grandmother, who picked from it too. This is a tea story: blenders fussing over how many grams of cocoa nibs enflame this tisane and how many deaden it. And this is, too: a customer discovering just how great whole leaf really is.

At Fresh Cup, we’ve spent more than two decades covering the stories of specialty coffee and tea, showcasing tea-growing regions and cutting-edge coffee towns, giving voice to stalwart veterans and visionary newcomers, digging into issues important to owners and those vital to employees. Our stories have educated our international readership on best business practices and on the amazing things going on in the far-flung corners of the industries. More than anything, Fresh Cup has shown how complex, exciting, sophisticated, and plain cool tea and coffee are.


PUBLISHER
Jan Weigel | jan@freshcup.com

ADVERTISING AND SALES
Sales Manager, Michael Harris | michael@freshcup.com
Ad Coordinator, Diane Howard | adtraffic@freshcup.com

EDITORIAL
Editor, Caitlin Peterkin | editor@freshcup.com
Associate Editor
, Jordan Johnson | freshed@freshcup.com

ART
Art Director, Cynthia Meadors | artdept@freshcup.com

SUBSCRIPTIONS/CIRCULATION
subscriptions@freshcup.com

ACCOUNTING
Accounting Manager, Diane Howard | diane@freshcup.com