On August 22, the Rainforest Alliance announced it would be redirecting 100% of donations made through its Instagram page to Brazilian frontline groups fighting deforestation and defending indigenous rights in the Amazon. Five days later, the organization transferred $500,000 to its partners in Brazil, who have distributed the funds to the Coordination of the Indigenous Organizations of the Brazilian Amazon, IMAFLORA, Instituto Socioambiental, Instituto de Pesquisa Ambiental da Amazônia, Saúde e Alegria, and Imazon.
Although the fundraiser was initially planned only through the end of August, the Rainforest Alliance announced Monday that it is extending the program through the month of September.
“In light of the urgent demand for additional resources on the ground, as well as requests by many in our community to keep the momentum going, we are extending our Amazon emergency mobilization fundraiser,” the organization stated on Instagram.
Donations will continue to be directed to efforts including firefighting, monitoring, support for activists and local leaders, restoration, and advocacy. Learn more about the Rainforest Alliance’s efforts here.