The Rainforest Alliance’s annual campaign to spread the word about all the products that carry the organization’s tree frog emblem of responsibly sourced materials has arrived yet again. Follow the Frog is a two-week-long social campaign that started in 2012 with a viral YouTube video.
The campaign encourages consumers to follow, comment, share, and take selfies with Rainforest Certified products on Instagram using the hashtag #FollowtheFrog. Each interaction September 10-24 is an entry to win a gift basket of certified products worth $300. Businesses can join the conversation by posting photos of their own Rainforest Certified products and encourage their own customers to participate in the event.