Cold Brew Roadshow Hits the Ground Running

Photo courtesy of Enhanced Beverage Solutions

Earlier this year, leaders in the cold brew industry kicked off a six-city roadshow focused on interactive learning and beverage innovation. With stops in Los Angeles and New York City under their belt, BKON, Enhanced Beverage Solutions, and Alto Cold Brew will soon be moving on to Austin (March 24), Kansas City, Missouri (May 19), and Philadelphia (June 17).

As cold beverages are predicted to make up more than 50% of café revenue over the next year, these brands collaborated to take their industry experience and knowledge on the road to help beverage entrepreneurs maximize their cold coffee potential. The touring event delivers practical, hands-on learning in topics ranging from brewing techniques and shelf-stable advances to nitro infusion and dispensing equipment.

“We felt it was important to make cold brew education more accessible,” says Jim Lewis, president of Enhanced Beverage Solutions. “The explosion of cold brew popularity has made the category a winning opportunity for brands. It’s important for companies to stay on top of the trends and new advances that will set their product apart.”

For more information and to register, visit EnhancedBeverageSolutions.com.