Cafés with a Cause

Humphreys Street (above) employs high school students, providing them with job skills and mentorship through Harvest Hands CDC, a nonprofit in Nashville.

As we wrap up a year that hasn’t always been filled with good news—both within the coffee world and outside of it—and as the season of good cheer approaches, we’re spotlighting cafés that are not only serving up excellent drinks, but also giving back to their communities. Whether it’s through job training, fundraising, or other community activities, these cafés are making a difference, one cup at a time. 

Tasty Coffee, Transferable Skills

Ten years ago in Seattle, many people were experiencing homelessness, and while multiple organizations provided food and shelter, not enough offered opportunities for those seeking long-term, gainful employment. To fill that need, Street Bean Coffee Roasters was founded in 2009. At the time, espresso carts were in full swing, and Starbucks was expanding rapidly. Offering “coffee training in a city that was coffee-centric” was a “perfect fit,” says Sean McDonald, director of operations for Street Bean. 

Today, Street Bean continues to help young people experiencing homelessness by offering them four-month coffee apprenticeships. During initial training, apprentices receive coffee education, including a history of coffee, overview of farm-to-cup coffee production, and an introduction to brewing methods. Before working in a storefront, apprentices also acquire hands-on training in how to use an espresso machine, make a pour-over, and handle cash registers.  

Street Bean Coffee Roasters’ mission is to provide an opportunity for street-involved young people to discover and employ their gifts by serving coffee within the community.

Once trainees are comfortable with the hard skills, they begin working behind the bar, first on slow shifts and then transitioning to busier ones. Because Street Bean also roasts coffee, interested apprentices may be offered a secondary apprenticeship in roasting. 

But not all apprentices stay in coffee.

“Coffee really transfers to a lot of industries,” says McDonald. “That fast-paced, customer-facing orientation to be a barista is applicable to a lot of other industries.”

Street Bean counsels apprentices about their career, working with a variety of partners who can connect them to jobs—in coffee or elsewhere. 

From Rap Sheet to Cover Page, Through Coffee

Similarly to Street Bean, Big House Beans offers coffee job training. Cofounder John Krause has overcome a difficult background: his father died when he was young, and his mother was mostly absent. He went to prison for the first time when he was 14 years old. For 17 years, he was stuck in a cycle of drug and alcohol addiction. But in 2010, he got out of prison for the last time. 

“I was doing everything differently than I had done it before,” he explains. He started to become “borderline obsessed” with coffee, roasting with his mentor and pastor just for fun. But slowly, he wondered if he could turn his coffee passion into a business. 

At the time, he had a different, non-coffee business, and he shied away from talking about his addiction, or his time in prison. But then he realized, “If I was courageous enough to tell my story in a way that did not glorify my past, I could probably help somebody.”

Before starting his own business, Krause had applied to more than 30 businesses, and no one would hire him. 

“I wanted to be in a position to create jobs for other people who’d struggled the way I struggled,” he says. 

When Krause first opened the coffee roastery, the operation was small. From the beginning, he says they have stuck to a “quality over quantity” approach, in coffee purchasing practices, in coffee production, and in helping people. In recent years, Big House has been expanding on all those fronts: They recently won multiple Golden Bean awards, recognizing the quality of their coffee, and in January, they’ll open three new cafés, adding to their existing location in Brentwood, California. 

Big House Beans: In 2014, cofounder John Kraus (bottom right) decided to build a sustainable business model to empower others who, like him, fight to fit the mold.

“If I open more cafés, I can create more jobs,” says Krause. “It’s very liberating to build relationships based on who I am today…If someone teaches you how to make coffee, roast coffee, it opens a new door and gives a sense of purpose. So now I can use coffee as my cover page, not just my rap sheet.” 

Jason Zheng, who also works at Big House, adds: “A cup of coffee can represent that purpose, a start to a new day—it doesn’t matter what happened yesterday. You can attack a new day through a cup of coffee.”

Good Product, Good Mission

At Humphreys Street, underserved and under-resourced high school students are provided with job skills and mentorship. While Humphreys Street is part of a faith-based nonprofit called Harvest Hands CDC in Nashville, Tennessee, they’re serious about their coffee, too. 

“We want [customers] to know they’re taking part in something good in the community, but if you’re not putting out a good product, you’re not going to have a sustainable thing,” says Ruben Torres, head roaster and production manager. 

High school students at Humphreys work with customers at the bar, as well as in the technical side of coffee in roasting and production. Baristas, meanwhile, act as mentors to the students, teaching coffee skills and life skills. While working at Humphreys Street, students also have access to a variety of resources, such as college tours and financial literacy classes.

One hundred percent of profits at Humphreys Street are reinvested into programs and scholarships that support the students and staff.

Torres explains that they take a holistic approach, both to their mission, and to the coffee. 

“Accommodate people that want to come in because of the mission but also because of great coffee,” he says. 

More Than a Coffee Shop, But Also “Just” a Coffee Shop

Like Humphreys Street, Sip of Hope Coffee Bar grew out of a larger organization. Having lost too many loved ones to suicide, Jonny Boucher founded a proactive suicide prevention and mental health education nonprofit, Hope for the Day, in 2011. 

In 2014, Hope for the Day began collaborating with Chicago’s Dark
Matter to create a bag of coffee called “Sip of Hope” that also had mental health resources listed on it. The coffee was selling well, and people loved “having a conversation around a cup of coffee.” Plus, Hope for the Day was looking for a brick-and-mortar space to share their mental health message with the community. Eventually, Boucher started looking for a space to open a café.

A joint venture of Hope for the Day and Dark Matter, the coffee bar aims to be a safe space, where mental health conversations can get started. 

Sip of Hope: A mural inside the café affirms its goal of creating a safe space

“Inside, there’s no stigma,” says Boucher. 

In addition to their signature slogan, “It’s ok not to be ok,” customers are greeted with a mental health education and resource wall. On average, they distribute two resources per drink served. Once a month, they create a live podcast, Conversations Café, from the coffee shop, where they bring communities together to talk about mental health—most recently, first responders. They also offer free mental health classes at the library across the street from the coffee bar. 

“People show up because they feel a sense of solidarity,” says Boucher. “So much more than just a coffee shop, but it’s also just a coffee shop.” 

Love, Justice, Coffee

Using a slightly different model, The Roosevelt Coffeehouse in Columbus, Ohio, uses its profits to fight the injustices of hunger, unclean water, and human trafficking. Open since 2015, they’ve given away more than $100,000 in that time.  

“Everyone should agree that people should be free, need food, and shouldn’t die of a water-borne disease,” says Kenny Sipes, founder of The Roosevelt and executive director of the nonprofit behind it, Redeeming Injustice. They have five core values: love, justice, coffee, humility, and optimism. 

“We want people to walk in and feel valued more than ourselves, that they’re more than a customer,” adds Sipes.

When The Roosevelt first opened, Sipes understood that nonprofit social enterprises aren’t always associated with great coffee. Originally, they were using Stumptown, and a local roaster called One Line—“But we were really interested in having coffee clout,” says Sipes. He attended a Counter Culture Lab in Chicago, invested in a Modbar, and in 2018, launched Roosevelt Coffee Roasters. 

The Roosevelt Coffeehouse fights injustices like unclean water, hunger, and human trafficking.

Roosevelt baristas are attracted to both the coffee and the cause. 

“When you work at The Roosevelt,” says Sipes, “you’re part of the whole mission, and your commitment to quality.”

Balancing Act

How do you run a great café—and do justice to a great cause, too? 

Alongside the cafés and nonprofits featured in this piece, nonprofit expert Amber Smith offers up her best advice for those want to make a difference in their community. Smith cofounded her nonprofit, Activate Good, in 2005 in Raleigh, North Carolina, and the organization works with 500 nonprofits as a “force multiplier” to recruit and empower volunteers for the causes they care about—currently around 12,000 volunteers a year. 

Plan well.

Planning is essential to success.

“Go in with a plan, and a vision for one year, three years, and five years,” says Smith.

Maybe you want to give a quarter of every dollar back to the community, but if you don’t plan, you won’t know whether can afford it, says Sipes. “One reason we became a nonprofit, we are so accountable,” he adds.

McDonald agrees, but cautions that maintaining status as a 501(c)(3) requires planning, too. “You have to do a lot of work on the back-end, to really warrant that certification,” he says. 

Be passionate.

“Whatever you’re passionate about, let that be what drives you,” says Sipes.

It has to be a “natural extension,” says Zheng. Much like coffee, the best community work comes from people who truly have a passion for it.

Sip of Hope
Build relationships.

This is where cafés can really shine, says Smith. 

“Coffee shops are the perfect vehicle to [build relationships], because it’s where everyone wants to meet anyway,” she says. Building relationships and finding partners makes causes sustainable—it funds them, finds people to volunteer and work for them, and increases impact. 

Building relationships is also a perfect place for cafés to start, even before they consider whether they should become nonprofits or take on larger missions. 

“Be hyper-connected to your local community, and see what the needs of the people around you are first, and then expand from there,” says McDonald. 

Especially when it comes to job training in cafés, building partnerships is crucial. 

“Work with some organizations in the community that will be a buffer, and help you vet candidates,” says Krause. 

Relationship building, says Smith, “allows you to connect people to resources that you may not be the best fit for.”

Tell your story. 

Smith cautions that while it’s easy to share numbers, or say you’re raising a certain amount of money, what people care about is the “human element.” Regular storytelling is how you demonstrate transformation, and bring more partners on board.

The Roosevelt Coffeehouse
Know your end game. 

Understanding what you’re trying to achieve—whether it’s raising money, meeting day-to-day needs in the community, or effecting systemic change—affects everything from your planning, to your storytelling, to how you measure your progress, says Smith.  

Ultimately, “it’s profoundly beautiful what you can do when you think differently, just know that you can’t do it alone,” says Boucher. “We can create solutions to the problems that impact our communities, whether it’s locally, nationally, or internationally.”