Photo: Farmer Connect
Tech giant IBM Blockchain and its traceability platform, Farmer Connect, announced its new app, “Thank My Farmer,” which will allow coffee consumers to trace their coffee back to origin.
“The aim is humanizing each coffee drinker’s relationship with their daily cup,” says David Behrends, founder and president of Farmer Connect. “Consumers now can play an active role in sustainability governance by supporting coffee farmers in developing nations. Through the blockchain and this consumer app, we’re creating a virtuous cycle.”
According to IBM, Farmer Connect was developed by IBM Blockchain to increase awareness in the coffee supply chain, and to build an understanding of the need for farmers to earn a living as they bring their products to the marketplace.
This technology comes from IBM Blockchain’s Food Trust, where information is traced across the process, allowing farmers, suppliers, and other industry people to interact in real-time data, says IBM.
The look of the app is simple, with an interactive map and opportunities for consumers to fund local projects around the world.
As “Thank My Farmer” starts up, companies can join and hope on board. Users in the United States and Canada can scan QR codes on 1850 Coffee owned by Folgers, while European consumers will be able to access the “Thank My Farmer” app with the single-origin brand, Beyers 1769.
Learn more about this new tech by watching the following video or visit IBM.com.