August 2009
The August issue of Fresh Cup features practical stories for retailers. In "Leave a Message," readers will find marketing and branding tips that can easily be incorporated into their coffeehouses or tea shops. In "Nine Bars," signature-drink expert Anna Gutierrez details how to create special beverages for your business—and offers recipes to help you get started.
Features
Leave a Message
Making new and old marketing methods work for you
By Chris Ryan
Silk Espresso in Gresham, Ore., tries to take good care of its customers. Anyone who sets foot... More »
Nine Bars
Power up your profits with signature drinks
By Anna Gutierrez
When I was young, my sister was great at forging my mother’s signature. She had mastered... More »
Departments
CAFÉ FINANCE: Optimal inventory levels
by Chris Legler
NINE BARS: Power up your profits with signature drinks
by Anna Gutierrez
ROASTERS REALM: Auction day at Hacienda La Esmeralda
by Jason Johnson and Rachel Peterson
