SECTION ONE: Getting Started

Your Business Plan
Possessing a plan of attack
by Kris Larson

Signing a Lease
Find a great location and make it yours
by Bruce Milletto

The Build-Out Phase
If you build it (right), they will come
by Erin Gonzalez- Bardzinski, Tom Palm, and Andrew Jensen

S.I.P. Your Wi-Fi
What to know about offering wireless Internet
by Brian Van Lieshout and Chris Rodriguez

Really Green Coffee
Building an eco-friendly business
by Lois Maffeo

Alternative Concepts
Entering coffee through carts, kiosks and drive-thrus
by Michael Taylor

Join the Club
The value of trade organization membership
by Chris Ryan

SECTION TWO: Education

Crash Course in Coffee Science
Coffee and espresso—what's the difference?
by Dr. Joseph John

Love the Leaf
Why and how coffee shops should do tea
by James Norwood Pratt

SECTION THREE: Equipment and Wares

Selecting Your Equipment
What is a group and who can fix my stuff?
by Terry Ziniewicz

Choosing Your Smallwares
Sweating the small stuff
by Elizabeth Martin

SECTION FOUR: Operations

Operational Systems
Maintain order to maintain your sanity
by Ed Arvidson

Your Entire Business is Marketing
The pieces to success
by Bruce Milletto

Your Vendors Finding—and keeping—exceptional suppliers for your retail business
by Kate LaPoint

Blasts from Fresh Cup's Past
Articles from back issues that can help your business now