Starbucks Caps Worker Raises While Dangling Millions for Execs
Starbucks capped worker raises at 2% while dangling up to $6M in stock grants for executives tied to the chain’s plans to rejuvenate the company.
Latest Stories
Cascara Is Said To Reduce Waste and Improve Farmers’ Incomes. But Does It?
Upcycling cascara, the skin of the coffee fruit, can supposedly help coffee farmers reduce waste and make money. But successful cascara production requires strong local infrastructure—and a market that values circularity.
New Study Reveals Chaos Between Critters on Coffee Farms
Research shows pest-fighting critters on coffee farms create chaotic ecosystems, making their effectiveness as natural pest control hard to predict.
Coffee News Club: Week of August 25th
Science now backs the saying, “Don’t talk to me until I’ve had my coffee.” Plus, outrageous incentives for Starbucks CEOs and lots about ants.
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Must-Reads From The Coffee Shop Handbook
Retail & Commerce
Industry Reports
Buy Once, Grow Right: Smart Espresso Machine Choices Fuel Business Growth
An espresso machine is the single most expensive piece of equipment many cafe owners will buy. Choosing a durable machine from the start helps prevent costly upgrades and supports growth.
Here’s How Far Cannabis Beverages Have Come Since the CBD Coffee Craze
Coffee drinks made with CBD oil made a big splash circa 2018. Since then, the market for cannabis beverages has changed drastically, representing a shift in the way consumers approach alcohol, wellness, and leisure.
Take The 2025 Coffee Business Owner Compensation Survey
How much do business owners make? Be part of Fresh Cup’s second Coffee Business Owner Compensation Survey and help clarify how business owners deal with money, benefits, and debt.
Resource Library
The La Marzocco Deep Dive Buyer’s Guide
Key features, product line walkthrough, machine recommendations. This is *the* deep dive for the La Marzocco espresso machine lineup.
The Customer Remarketing Playbook for Coffee Shops
A practical playbook for coffee shops and roasters who want to turn customers into regulars.
